"LIKE YOU WE WANT TO FIGHT FOR THE FUTURE OF OUR PLANET"
There is no planet B!
We need to act now in order to save the only planet we have and we can start with one of the most natural habits of everyday: eating.
There are essentially three main critical aspects related to the livestock agriculture that we want to fight:
•GREENHOUSE GASES EMISSION :
The livestock sector is a major player, responsible for 18% of all the greenhouse gas emissions measured in CO2 equivalent.
This is a higher share than the entire transport industry!
•WATER CONSUMPTION :
Agriculture uses more fresh water than any other human activity, where water used for growing animalfeed accounts for 98% of the total water.
•USAGE OF LAND SURFACE :
The livestock sector is by far the single largest anthropogenic user of land. In all, livestock production accounts for 70% of all agricultural land and 30% of the landsurface of the planet(the equivalent of Asia!).
"WE CARE ABOUT YOUR DESIRE TO EAT HEALTHY"
At school, doctors, media they teach us that in a healthy, balanced and good diet we must eat meat, fish anddiary. Of course, we trust them.
We believe and we are sure, that this is the out of date version of the story, which unfortunately is still the widely accepted one. A bit like when Galileo discovered that the earth revolves around sun: nobody believed him, even if he was right.
But we also know that the people don’t do this intentionally and deeply they have the desire to eat healthy.
Here is where we want point out some facts and risks related with meat consumption:
•CARDIOVASCULAR DISEASES :
Cardiovascular diseases are the leading killer worldwide, responsible for one in every three deaths. Simply avoiding animal products can reduce the risk for coronary heart disease by 55%.
Cancer is the second leading killer worldwide, responsible for one in every six human deaths. People who have diet high in animal protein (including red meat, poultry, fish, dairy and eggs) have more than a 400% increased risk of dying from cancer.
Compared to a fully plant-based diet, meat eaters are 29% more likely to develop diabetes.
"NO ONE SHOULD EXPERIENCE PAIN, EVEN WHEN IT IS ABOUT EATING"
Compassion is a natural, deeply rooted instinct in human nature.
We care about our pets, we care about our family and we care about our friends. We care about what we know and what we can see. But what about the impact we have when we eat?
There is an irrefutable hard fact to face when it comes abouteating meat, fish or diary: we directly contribute to the massacre of billions of animals every year and indirectly to the spread of the poverty in the world.
Yes, we know it, but we cannot see it, so it is really difficult to feel compassion. But we would like to show you some numbers
•FARMED ANIMALS :
70 billion (!) farmed animals arereared annually worldwide.
More than 6 million animals are killed for food every hour.
90-100 million tons of fish arepulled from our oceans each year. We could see fishless oceans by 2048.
•STARVING CHILDREN :
82% of starving children live in countries where food is fed to animals, and the animals are eaten by the 20% richest part of the population.
•PLANET EARTH :
Animal agriculture is the leading cause of species extinction, ocean dead zones, water pollution, and habitat destruction.
1/3 of the planet is desert, with livestock as the leading driver.
 Charles H., Godfray J. and others, Meat consumption, health, and the environment, 2018
 LEAD (Livestock Environmentand Development) Initiative, livestock’s long shadow – environmental issues and options, 2006
 https://www.beyondmeat.com/about/, 2020
 Barnard N., Levin S., Trapp C., Meat Consumption as a Risk Factor for Type 2 Diabetes, 2014
 https://en.wikipedia.org/wiki/List_of_causes_of_death_by_rate, 2020
 https://gamechangersmovie.com/benefits/optimizing-health/, 2020
 https://www.cowspiracy.com/facts, 2020